Do supermodels really help sell cars? If the 2013 Lexus GS sells as hoped, then you can thank Tori Praver for part of that.
Our Rallyhaus Arcade game of the week is Tori 500. An app for iPhone, iPad and iPod (sorry Android and Blackberry users) that has you racing around the curves of Tori. As the game puts it “can you handle the curves of a super model?”
The free game for iPhone allows you to explore some features of the upcoming and revamped GS, and race in a 3-lap of Tori’s silhouette. The game is part of a full campaign launched by Lexus to engage users and show off what this new car can do. Hopefully, it will bring down the average age of Lexus buyers as they currently have baby-boomers and above as the majority of buyers in North America. And this is a pretty cool car.
A great campaign featuring videos of Tori, behind the scenes and former racing drivers, Scott Pruett and Greg Tracy to flirt with the Lexus around Tori’s curves.
The campaign was launched in hope that sex sells. Well, sexy does sell, but will it sell more Lexus GS sedans?
This begs the question, who’s silhouette would make for a more interesting track? And secondly,
Anyway, watch the video, play the game and let us know what you think!
Each week a car themed game is featured in the Rallyhaus Arcade to help you get through the rest of the week. Look for the game of the week on Wednesdays.
