The war of the German car manufacturers continues. Not, on the autobahn or the track. This war can been seen in traffic. The battle of the billboards and BMWs response to Audi’s clever marketing is what advertising managers dream of.

Imagine the task coming across your desk. We need to make our competitor look stupid. Checkmate.

For more Billboards that really shouldn’t be side by side (on purpose or co-incidence), check out Buzz Feed